About Nutrition Stripped® by Registered Dietitian Nutritionist McKel Kooienga, MS, RDN, LDN.
Reliable nutrition and health education made simple and for real life and for long-term healthy habit change. We believe feeling your best is a way of thinking, living, and showing up for yourself by taking informed action based on education you can trust.
Our mission is to help people turn daily practices and actions into long-term habits that improve your health.
We know nutrition is the catalyst, yet honor every pillar of health from a functional perspective.
At NS, we make it simple to learn the science of nutrition and the art of healthy living. We support our community with hundreds of evidenced-based health and nutrition articles, weekly newsletters, private Wellness Coaching, online education programs, monthly memberships, and a global community for support.
Founder McKel Kooienga, MS, RDN, LDN
Expertise — Registered Dietitian Nutritionist
McKel leads Nutrition Stripped and nutritionstripped.com. She holds a Master of Science degree in Clinical Nutrition from Ohio State University and is a Registered and Licensed Dietitian Nutritionist. In addition to being the lead dietitian at NS, she’s also a self-made CEO and built NS in 2013 from the ground up.
McKels expertise and Nutrition Stripped have been featured in Oprah.com, The Good Life by Dr. Oz, SHAPE, SELF, Vogue, Bon Appetit, Real Simple, Eating Well, Women’s Health Magazine, Glamour, Food Network, and more. Awarded “Top 20 Role Models named by Arianna Huffington”, “2018 Winner of the Women Of Influence, Entrepreneur by Nashville Business Journal”, “Best Food Blog 2017 by Nashville Lifestyles”, Well + Good Council member.
With almost a decade of professional coaching experience as a Registered Dietitian Nutritionist and doing the work personally, she’s uncovered strategies and tools people need in order to cultivate a healthier relationship with food and change behaviors for long-term health.
She’s dedicated her career to helping people practice self-care using nutrition as a catalyst.
- Bachelor of Science Human Ecology and Dietetics, The Ohio State University
- Master of Science Clinical Nutrition and Dietetics, The Ohio State University
- Masters Thesis: Dietitian Practitioners’ Knowledge, Behaviors, and Practices Regarding Dietary Supplements.
- RDN Registered Dietitian Nutritionist and LDN Licensed Dietitian Nutritionist
- Wellcoaches Behavioral Coaching training
- In training: Integrative Functional Nutrition Certified Practitioner through the accredited Integrative and Functional Nutrition Academy™ (IFNA)
How We Can Help
Our online nutrition and health education programs by a Registered Dietitian Nutritionist educate the community about ways to make a positive change towards living a healthier life. From meal planning to healthy habits.
All of our programs are fact-checked by an expert and supported by our incredible customer support team. These programs should not take place of medical advice or one-on-one care, yet can be used in conjunction with your professional health care team.
We’re here to provide you trustworthy, reliable, and as unbiased as possible education surrounding nutrition and health.
We’re Like You, Too.
We know what it’s like to feel really good and we try our best to integrate healthy habits into our lives—we’re also like you and get off track because of #life. Through expert strategies and tools, we’ve figured out some healthy living hacks along the way to share with you.
We’re so grateful to have you in our community to teach and also learn from, together.
Meet The NS Team.
About Nutrition and Health Articles
Our articles about nutrition, health benefits of foods, recipes, and nutrition myths are evidenced-based, written and fact-checked by an expert Licensed and Registered Dietitian Nutritionist. These articles are held to a high standard of teaching honest content to educate you to make the most informed decision about your unique health.
We talk at length about nutrition because it’s, in our opinion, the catalyst for improving our health and feeling really good, too. Scientific research is still uncovering the many ways our bodies are affected by our gut microbiota and microbiome, stress, inflammation, genetics, and lifestyle. Our food choices signal messages to the cells in our body and mind, which impacts our sense of self, how we feel, and ultimately how we show up in this world.
Our food philosophy is about teaching you how to cultivate a healthy relationship with food by focusing on nutrient-density and responsibly sourced food. There are no fad diets here, just practical and sustainable ways to nourish yourself.
About Good Vibes Articles
Self-care is an art form. Because long-term health is never just about what you eat. Feeling like your best self-includes all aspects of your life that allow you to function like your best self, that allows you to get the most out of your life, love, and happiness.
Nourishment is food, but it’s also stress management, mental health, emotional health, and spiritual health. Nourishment can come in the form of nutrients, laughter, movement, love, connection with ourselves, and it’s the full picture. Dive deeper into our pillars of health here, NS Pillars Of Health.
Our articles about good vibes are about the “art” of healthy living, the experience, and personal stories. These articles are a mix of opinion-based and evidenced-based, written and fact-checked by an expert Licensed and Registered Dietitian Nutritionist when applicable. These articles are held to a high standard of reporting honest content to educate and connect with the reader to make the most informed decision about their unique health.
We believe food should nourish your cells and healthy recipes are the best vehicles for nutrition—we also really just like good food, too.
Under the Recipes section, you’ll find hundreds of delicious recipes all using whole food ingredients, some that are worth the effort to make and most of them super simple to make. We like to focus on foods from the earth and knowing the source of your food, but also get that you need a level of convenience so we help you find the next best option.
Our recipes are gluten-free, dairy-free, and plant-based at their core — this allows you to make the meal work for you by adding proteins of your choice and other ingredients that your body thrives on. Cooking this way is a great foundation to make sure you’re consuming the incredible phytonutrients and fiber from plants that we typically don’t get enough of.
Nutrition Stripped and McKel Hill, MS, RDN, LDN has been internationally recognized and featured in publications from Today’s Dietitian, Oprah.com, Bon Appetit, Thrive, Women’s Health Magazine, SELF, Shape, Glamour, and many more.
Including awards such as Arianna Huffington — “Top 20 Role Models In Health” via Fuel List, Academy of Clinical Nutrition — “Top 50 Clean Food Blogs”, and Greatist — “Must Follow Nutrition and Food Blogs, Nutrition category”, Nomination for a Shorty Award for “best social influence in wellness”.
At Nutrition Stripped, our company sells proprietary products (education programs, coaching, memberships, merch), and we also engage in sponsored collaborations to help support our efforts with our growing team, website, and other investments needed to make NutritionStripped.com a heavily free resource.
Nutrition Stripped upholds high integrity and high standards when working with advertisers and partners. This means we have a direct impact in key messaging that’s shared in the sponsored content—our sponsors do not influence the messaging we share.
On nutritionstripped.com, there are ads found at the footer, within the sidebar of articles, and we clearly communicate the advertising organization we’re part of in the footer of our website. We maintain control in choosing what type of ads are accepted and will show to the user of nutritionstripped.com. Through our advertising organization Elite Cafe Media, we can cancel advertisements at any time for any reason if it wasn’t a good fit with nutritionstripped.com
At Nutrition Stripped, we’re proud to work with sponsors and partners that are fully aligned with our mission — providing education and products that can be part of a healthy lifestyle. That means, we say no, far more than we say yes to opportunities because they don’t meet our standard. Sponsored content does provide financial support to Nutrition Stripped, but more importantly, it helps educate our community of the latest products and resources they can use in their lifestyle to improve their health, add convenience by making healthy eating simple, and can provide a stepping stone into making optimal health choices as one’s journey progresses.
Nutrition Stripped has full control of the editorial and social media content that is shared regarding sponsored content. With all sponsored content, we abide by all FTC policies and disclaimers notifying our community when content is a paid partnership.
We clearly communicate sponsored content with our community in the editorial by disclosing in the content “This article is in partnership with X— we only engage in sponsored opportunities and partner with brands that are Nutrition Stripped approved. All our opinions are authentic and remain our own.”
On social media, all sponsored content is labeled one of the following FTC disclaimers “#sponsored, #ad, #advertising”, or utilizing the paid feature.
In order to be a trusted resource and educate our community, we share links that direct to another company, brand, or product supporting the editorial content. We may link to food products, healthy living products, or books—all of which we make a small percentage of commission on if the product is purchased through our affiliate link.
We disclose our affiliate relationships here. Our online “shop” includes products with affiliate links, all products are “NS Approved”, which means they abide by our standard. We look for how the product was made, the mission alignment, efficacy, and quality.
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