About The Founder, McKel (Hill) Kooienga, MS, RDN, LDN
Hi! I’m McKel and I’m so happy and grateful that you’re here sharing your time and energy with me and our amazing community of like-minded people.
As a Registered Dietitian and a self-coined inner health designer, I’m proud to have created a trailblazing mind-body health company that supports the wellbeing of people around the world. My mission is to guide others to become more in tune and aware of their wellbeing by practicing small daily actions.
Through our award-winning website and award-nominated social media that reach millions, online programs that have helped thousands take care of their health, a cookbook, and a community in 189 countries, I guide people like you to design an intuitive way of eating, living, and connecting with your inner health.
Why I Created NS
“Why did you start Nutrition Stripped?” is one of the most common questions I receive daily — more than nutrition questions!
I started Nutrition Stripped® in 2013 as a creative outlet to share my expertise, gifts, and passions — expertise from my advanced education in nutrition and coaching on behavior change, gifts such as my ability to connect with compassion and see the bigger picture of health, and passions in developing my own methods to design a way to uniquely support people in all walks of life.
A year later, at age 25 I put everything I had into starting the company on my own, Nutrition Stripped became my full-time career including a private practice, ebooks, online courses, partnerships, and book deals. To this day, my company has been completely bootstrapped and grassroots, something I’m proud of!
From a young age, I had a deep knowing I was meant to support other people’s health journeys by guiding them and unblocking what’s already within them. As an artist at heart, I love merging this art of healthy living with the science of nutrition and health to make a full picture of human health come alive.
My philosophy that Health Is A Daily Practice™ blossomed while navigating some of my own health issues from migraines, digestive issues, to anxiety — these real-life experiences taught me a lot about self-care, intuition, resilience, habit change, and confidence. All of which was a great recipe for figuring out how to design a way of eating and living that felt right for me.
Where You Come In
If you’ve ever had times in your life where you’ve bounced from diet to diet, trend to trend, or plan to plan leaving yourself feeling like you’ve failed, that you weren’t motivated enough, or that you were never supposed to meet your goals.
You’re not alone!
I’ve had so many experiences just like this in my life not only with my physical health but also with my mental health. I learned throughout this process that life is in layers, every choice we make each day is a layer to be built upon. Health doesn’t happen overnight, health isn’t found in a powder or potion, health isn’t a 20-day plan, health is a daily practice.
Our physical health, mental health, emotional health, and spiritual health is a combination of thousands of thoughts, choices, and actions we take to create a way we live.
You are the exact reason why my company is built on service, compassion, love, and good vibes! Through our content, 90% of which is free, and online programs, NS Society® monthly membership, and private Wellness Coaching sessions we’re here to guide you to design a way of eating and living that’s perfect for your unique needs.
We believe people should have access to the education they need to support their health in order to make small changes at a time — an ambitious goal, but one that’s a priority for us. While we’re a health and nutrition company and yes, a business, one that sells products, we’re also a company that shares our educational work and content largely for free. I’m really proud, honored, and grateful to earn a living this way and for our team. You can read more about our transparency, our small and mighty team, and what we do here.
If you’re looking for a system that feels sustainable, a method that moves with the ebb and flow of your life, and feel amazing, then I’m happy you’re here. I believe you’ve just met your community, your practice, and hopefully your guide (yours truly!).
I’m so grateful for you to join the Nutrition Stripped community and I hope this is just the beginning of us getting to know each other. I’d love to learn more about you — the best way to stay connected with me is to become an NS® Insider by just entering your name and email. Most of the time you’ll see me pop in your inbox weekly on Wednesdays, sometimes more if we have exciting news to share or updates that might support you further than our free content.
As much as we’re a digital company and our offerings are virtual, I actually don’t spend as much time on social media as you might think! Social media is a great way to see what you’re up to in the community, but we all know it can be a big time-suck and we have a life to live and habits to practice! I really value spending time in nature, in self-reflection, connecting with loved ones (especially my incredible husband Jesse and our pup Luna), and creating more amazing resources for you.
I’m so grateful for you to be part of our community and to meet you — I’m excited about your health journey and ours ahead!
In gratitude and good vibes,
p.s. if you like listening to podcasts, here are a few fun interviews you might like!
- McKel (Hill) Kooinega Shares Productivity Hacks To Beat Burnout and How To Reverse Engineer Your Dream Life
- Nutrition Stripped CEO on Morning Routines, Daily Health Habits & Using IG For Business
11 Fun Facts
McKel Kooienga MS, RDN, LDN is the Founder CEO of Nutrition Stripped. She holds a Master of Science degree in Clinical Nutrition from Ohio State University and is a Registered and Licensed Dietitian Nutritionist. In addition to being the lead dietitian at NS, she’s also a self-made CEO and built NS in 2013 from the ground up.
McKels expertise and Nutrition Stripped have been featured in Oprah.com, The Good Life by Dr. Oz, SHAPE, SELF, Vogue, Bon Appetit, Real Simple, Eating Well, Women’s Health Magazine, Glamour, Food Network, and more. Awarded “Top 20 Role Models named by Arianna Huffington”, “Nominated Best Social Media In Health And Wellness by Shorty Awards”, “2018 Winner of the Women Of Influence, Entrepreneur by Nashville Business Journal”, “Best Food Blog 2017 by Nashville Lifestyles”, Well + Good Council member. In addition, McKel has worked with some of the largest brands including LG, Haas Avocados, Fresh Beauty, New Chapter, Simple Mills, KitchenAid, and more.
With almost a decade of professional coaching experience as a Registered Dietitian Nutritionist and doing the work personally, she’s uncovered strategies and tools people need in order to cultivate a healthier relationship with food and change behaviors for long-term health.
- Bachelor of Science Human Ecology and Dietetics, The Ohio State University
- Master of Science Clinical Nutrition and Dietetics, The Ohio State University
- Masters Thesis: Dietitian Practitioners’ Knowledge, Behaviors, and Practices Regarding Dietary Supplements.
- RDN Registered Dietitian Nutritionist and LDN Licensed Dietitian Nutritionist
- Wellcoaches Behavioral Coaching training
See more of McKels work on the Press page, here.