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About McKel

About The Founder, McKel (Hill) Kooienga, MS, RDN, LDN

Hi! I’m McKel and I’m so happy and grateful that you’re here sharing your time and energy with me and our beautiful and compassionate global community.

Although a title I say with pride, I believe my life’s work extends outside of my credentials as a Registered Dietitian, I’m here to teach and empower you to reclaim balance with the way you nourish your unique body and life.

My teaching and guidance are rooted in mindfulness and using nutrition science to become more in tune, connected, and aware of your well-being by practicing small daily actions that nourish your bodies (mostly with plants!). 

By learning the science of nutrition and honoring the fundamental pillars of our health (i.e. mental, emotional, spiritual), we design a mindful way of nourishing ourselves that’s sustainable, aligned, and joyful.

Food is more than cellular nourishment for our physical bodies, it’s about the experience and mindset around our eating and lifestyle habits to achieve the health we deserve.

We have helped thousands reclaim balance in the way they nourish themselves through our Method group coaching program, 1-1 coaching, the Nutrition Stripped Cookbook, our award-winning website, and award-nominated social media that reaches millions in 189 countries.

Journey Of Nutrition Stripped®

You can read more about Our Mission here, which I highly recommend you do!

From a young age, I had a deep knowing I was meant to support other people’s health journeys by guiding them and unblocking what’s already within them. As an artist at heart, I love merging this art of healthy living with the science of nutrition and health to make a full picture of human health come alive.

I started Nutrition Stripped® in 2013 completely grassroots as it has maintained to this day, as a creative outlet to share my expertise, gifts, and passions. It has grown far beyond me into something better than I imagined — it’s a community and a resource.

My philosophy blossomed while navigating some of my own health issues from migraines, digestive issues, anxiety, and depression — these real-life experiences taught me a lot about self-care, intuition, resilience, habit change, and confidence. All of which was a great recipe for figuring out how to design a way of eating and living that felt right for me.

Where You Come In

If you’ve ever had times in your life where you’ve bounced from diet to diet, trend to trend, or plan to plan to leave yourself feeling like you’ve failed, that you weren’t motivated enough, or that you were never supposed to meet your goals. Or if you’ve felt imbalanced, inconsistent, or like you can’t trust yourself to take care of your health in the best way possible…

You’re not alone!

I’ve had so many experiences just like this in my life not only with my physical health but also with my mental health. I learned throughout this process that life is in layers, every choice we make each day is a layer to be built upon. Health doesn’t happen overnight, health isn’t found in a powder or potion, health isn’t a 20-day plan, health is a daily practice.

Health Is A Daily Practice™, health shouldn’t be an all-consuming full-time job or something that’s micromanaged, it’s a practice. It’s a process. And it’s far from being perfect.

Our physical health, mental health, emotional health, and spiritual health is a combination of thousands of thoughts, choices, and actions we take to create a way we live.

You are the exact reason why Nutrition Stripped is rooted in serving others, compassion, and peace! Through our content, 90% of which is free, and online programs, The Method membership, and private Wellness Coaching we’re here to guide you to design a way of mindful eating and living for your unique body and life.

Read more about our commitment to our community, transparency, our small and mighty team, and what we do here.

Let’s Connect

I’m so grateful for you to join the Nutrition Stripped community and I hope this is just the beginning of us getting to know each other. We’d love to learn more about you — the best way to stay connected with me is to become an NS® Insider by just entering your name and email. Most of the time you’ll see us pop in your inbox weekly, sometimes more if we have exciting news to share or updates that might support you further than our free content.

Download the free guide to creating healthy eating habits where I’ll walk you through how to apply this technique so that you can become in tune with all the health choices you make for the day ahead, in under 5 minutes. It’s one component of many I teach in The Method.

As much as we’re a digital company and our offerings are virtual, I actually don’t spend as much time on social media as you might think! Social media is a great way to see what you’re up to in the community.

Most of my time is spent in nature at our home in TN, in self-reflection, gardening, cooking, connecting with loved ones (especially my incredible husband Jesse and our pup Luna), and creating more amazing resources for you.

I’m so grateful for you to be part of our community and to meet you — I’m excited about your health journey and ours ahead!

In peace,
xx McKel

p.s. if you like listening to podcasts, here are a few fun interviews you might like!

11 Fun Facts

Full Bio

McKel Hill Kooienga MS, RDN, LDN is the Founder CEO of Nutrition Stripped. She holds a Master of Science degree in Clinical Nutrition from Ohio State University and is a Registered and Licensed Dietitian Nutritionist.

McKel’s expertise and Nutrition Stripped have been featured in Oprah.com, The Good Life by Dr. Oz, SHAPE, SELF, Vogue, Bon Appetit, Real Simple, Eating Well, Women’s Health Magazine, Glamour, Food Network, and more.

Awarded “Top 20 Role Models named by Arianna Huffington”, “Nominated Best Social Media In Health And Wellness by Shorty Awards”, “2018 Winner of the Women Of Influence, Entrepreneur by Nashville Business Journal”, “Best Food Blog 2017 by Nashville Lifestyles”, Well + Good Council member. In addition, McKel has worked with some of the largest brands including LG, Haas Avocados, Fresh Beauty, New Chapter, Simple Mills, KitchenAid, and more.

In McKel’s work, she teaches how to reclaim balance with food by creating nourishing eating habits that are easy, aligned, and enjoyable with her proprietary Method.

Professional Background:

  • Bachelor of Science Human Ecology and Dietetics, The Ohio State University
  • Master of Science Clinical Nutrition and Dietetics, The Ohio State University
  • Masters Thesis: Dietitian Practitioners’ Knowledge, Behaviors, and Practices Regarding Dietary Supplements.
  • RDN Registered Dietitian Nutritionist and LDN Licensed Dietitian Nutritionist
  • Wellcoaches Behavioral Coaching training
  • Member of the Academy of Nutrition and Dietetics
  • Active Well + Good Council Member
  • The Power Of Awareness Mindfulness training (currently enrolled)
  • The Science and Art of Herbalism (currently enrolled)

See more of McKel’s work on the Press page, here. 

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