Meet Team NS

McKel (Hill) Kooienga, MS, RDN, LDN

Founder, CEO

Cancer — Indian Food — sage + meditation — The Power Of Now by Eckhart Tolle

It’s pretty amazing to have a supportive rockstar team! I started Nutrition Stripped as a creative outlet in 2013 and couldn’t have dreamt up what life would be like now. I was as a 1-woman show for quite some time and I’m so grateful for you to meet the team. They make the vision of NS come to life.

Get to know them with these fun facts: astrology sign — favorite food — favorite way to practice self-care — favorite book

Jesse Kooienga


Pieces – Japanese food – cooking – The Food Lab by chef J. Kenji Lopez-Alt

“From someone who was raised in a self-sustaining environment in the country of Asheville, NC until I was 14, I learned first-hand the deep connection with food. With over 15 years in thoughtfully leading large teams in the hospitality industry, I know supporting your team is key (and having fun along the way). I run the day to day operations of the company and support McKel’s vision by keeping us on track and sailing towards our North Star.”

Courtney Lay — @courtneylay

Brand Partnerships Editor

Capricorn – Tacos – Slow morning with a good book – The Alchemist by Paul Coelho

“I started my career with Nutrition Stripped and I feel so fortunate to work on a team that’s so supportive and always striving to improve with a focus on positively impacting others. I geek out on branding, strategy, and finding the coolest new products to share with our community.”

X — Content Manager

We’re hiring!

X — Wellness Manager

We’re hiring!

Madison Terry — @madison_terry

Graphic Designer

Libra — Sushi — online shopping — You Are A Badass by Jen Sincero

“I love to help like-minded creatives bring their passions to life through graphic design, and I am so happy to be a part of the Nutrition Stripped team! I work with the team across many platforms to display all of McKel’s beautiful photographs and recipes. Having started my design career in fashion, it has been a wonderful experience furthering my skills in the health wellness industry.”

Jessica Steddom — @jessicasteddom


Sagittarius — Chips and queso — making food with friends — Anything by C.S. Lewis

“I have been creating photos and videos full-time for 3 years now and I couldn’t be luckier to do what I love and for clients that I admire. Living in Nashville has opened up so many doors for me and my mentors along the way have taught me how to live a balanced life — keeping the important things important at the end of the day.”

Luna — @hiimlunathesamoyed

NS Mascot / Recipe Tester

Capricorn – cucumbers – cuddles – Heart Talk by Cleo Wade

“As one of the oldest employees of Nutrition Stripped, I have the best job. Each day I walk to the office with mom or we work from home and I’m always with her so that means I get nonstop cuddles and help my mom feel calm. I feel like my job is pretty awesome — especially on recipe testing days.”

Ryan Sax — Article Media

Web Project Manager

Scorpio — Pizza — My couch and any kind of sports — Do Podcasts count?

“Serial entrepreneur who’s hustled his entire life. Now helping create amazing digital experiences for global brands.”