Work with Nutrition Stripped
Founded by McKel Kooienga, MS, RDN, LDN
Looking for a leading voice in nutrition to support your mission? Let’s work together!
We are hired to work on behalf of Fortune 500 companies to small businesses in food, health, and wellness.
American Express x Nutrition Stripped | with Well + Good
Ways We Can Work Together
Sponsoring Nutrition Stripped
Nutrition Expert, Ambassador, and Spokesperson
Utilize McKel's expertise and brand likeness in nutrition and mindful eating to legitimize your brand, product, and offerings. With sought-after professional experience in media from Live TV, Live Virtual Workshops, and conducting interviews with top media outlets in the industry — this offering is ideal for your brand if you're looking for content creation and an expert to speak on behalf of your product.
This is for serious brands only who are engaging in at least 6 months of term, our typical starting rate is $50k.
Content Creation
Content creation can look like: blog posts, recipe posts, video (long form and short form), social media postings from Nutrition Stripped.
Additionally, we create content that is white labeled (i.e. created for your brand without Nutrition Stripped mention).
Social Media Campaigns
If you're looking for just a social media campaign — Instagram, Facebook, Pinterest, and YouTube, then this is for your brand.
We create engaging social media posts with millions of impressions and can support your brand awareness with this offering as well.
Whitelisted Video Ads
Whether you want to amplify this original video creation on Nutrition Stripped platforms or you're simply looking for video creation to use in your marketing plan, ads, etc.
We create commercial-grade videos with professional editing (our team editor works with all A-list celebrities and major TV networks).
Private-labeled Education Materials
Looking for our team to create original content for your brand and company? We got you covered!
We work with brands to create custom ebooks for their communities, videos for commercials and ads, photography, recipes, and nutrition education.
All of this content is then owned by the brand with no branding, logos, or credit to Nutrition Stripped.
Example Live Virtual Event
Co-hosted live event about the benefits of ACV with McKel and Katy Perry for one of our favorite brands at Nutrition Stripped, Bragg® Live Foods.
Meet McKel Kooienga MS, RDN, LDN
McKel is a leading voice in nutrition and mindful health, awarded "Top 20 Role Models" named by Arianna Huffington. Her work has been featured in Oprah.com, The Good Life by Dr. Oz, Real Simple, Shape, SELF, Women's Health, Food Network, Today's Dietitian, Healthline, Well + Good, and more major outlets.
What It's Like Working With Us
“McKel is an ideal partner and collaborator. She thinks through the messaging and key points and delivers in an authentic way. From the beginning of the project to the end, I felt that she was giving her all. On the day of the shoot, she was professional and always had a smile on her face. I would work with her again in a heartbeat!”- Joanne Tehrani – PadillaCRT with the Hass Avocado Board
“We had the great pleasure of working with McKel Hill while she promoted her gorgeous new book, Nutrition Stripped on TV stations across the country. She displayed inherent ease and authenticity on camera and had an excellent rapport with all of the media she interacted with. Her vast nutritional knowledge and sense of style have her well poised to be a top talent in the industry. Everyone who worked with McKel during the shoot day was impressed by her, from the production crew to the food stylists. She is an absolute delight!” – Kara Leibowitz Artisan Production House NYC
“Working with McKel is always seamless—she has served as a resource for numerous nutrition articles at Shape, and she consistently transmits her extensive knowledge in a way that our readers can understand and apply to their health and wellness routine. Because of Nutrition Stripped’s wide social media reach, McKel is a face that our readers would know and trust, and therefore would be even more likely to incorporate something like her meal prep tips or smoothie bowl recipe into their regular routine.” -Mara Santilli, SHAPE Magazine
“McKel is so wonderful to work with and provides health tips that are easy for anyone to incorporate into their lifestyle. She makes healthy food fun, attainable, and achievable. Our audience absolutely loved her! “ — Rebecca Longshore/ Real Simple
What We Do At NS
Here's a list of our content calendar, programs, and coaching offerings.
At Nutrition Stripped, we're not just a free online resource helping hundreds of thousands each year reach better health, we're health care professionals, educators, and community leaders in nutrition and health.
The Website
90% of our content is free on nutritionstripped.com. We share healthy recipes weekly, videos covering a range of topics including healthy cooking, eating, lifestyle habits, home, and beauty. We also share weekly health and nutrition articles.
- New recipes monthly
- New videos monthly
- Newsletter each week
- New health/nutrition articles monthly
Online Programs
- Our best-selling online programs teaches people all over the world how to create healthier eating and lifestyle habits. With video, audio lessons, worksheets, an online community, private live coaching, monthly video classes, and endless support — this is our most engaged community.
Personalized Coaching Practice
- Our team of Registered Dietitians are credentialed and licensed health care professionals who work 1-1 coaching people virtually over the world to help them reach their health goals. We give our clients nutrition, lifestyle, supplement, and product recommendations that are NS Approved.
Have an idea?
Let's connect about your potential campaign.
Previous Sponsors
These are brands we're proud to have worked with!
Aloha
Amazing Grass
American Express
Bragg Live foods
California Dried Plum Board
Kashi
Maple Syrup Council
National Mango Board
Pulses USA
Simple Mills
Traditional Medicinals
True Citrus
US Highbush Blueberry Council
California Raisins
Cherry Marketing Institute
United States Pharmacopeia
New Chapter
Nature Made
Align Probiotics
One A Day
Haas Avocado Board SMT
Channel 5 WTVF Nashville, cooking demo
Channel 4 WSMV Nashville, cooking demo
Fresh Beauty
Anthropologie
Avalon Organics
Avocado Mattress
Ritual Zero Proof
Obe Fitness
Kyoto CBD
ThriveMarket
Past Sponsors: Video Work
In collaboration with Simple Mills, Nature Made, New Chapter, and American Express.
Average Media Stats
Additional information is available upon request and for serious inquiries only.
Our Reader
NS readers are highly engaged, intelligent shoppers, will visit the same content multiple times, and they seek to put their health and wellbeing first
Community Demographic
85% / 15 % (female / male)
25-35 years old | 45-60
lives in US Canada UK AUS
Posting Schedule
Instagram — 10+ monthly
Blogs — 1+ monthly
Emails — 4+ monthly
Additional Socials
IG Followers: 355,000+
FB Likes: 70,000
YT Subs: 22,000
Twitter: 16,000
Frequently Asked Questions
Our rates for services depend on several factors including:
- exclusivity
- term
- brand use and likeness
- overall deliverables
Our past and typical rates for brand sponsorships start at the lowest of $10k and upward.
Rate will be discussed on an individual basis.
We do not engage in affiliate relationships, performance-based work, work for free (i.e. sharing products/shoutouts), or 1-off sponsorships to test.
We only say yes and work with brands we use, trust, enjoy and know our community will benefit from having in their lives.
We are also intentional about choosing 1-2 brands within a category to be exclusive to for an entire year.
We say no far more often than we say yes and want these sponsorships to be a win-win-win!